LeBron James Chooses to go 'Back To School' With STACK Magazine

LeBron James and His High School Teammates Share Their Story with Millions of
Young Athletes in STACK's Back-to-School Issue


NEW YORK, Sept. 21 /PRNewswire/ -- STACK Media, the leading producer and
distributor of sports performance, instruction and lifestyle content for
active young males, announced today an exclusive relationship with perennial
NBA All-Star and 2009 MVP LeBron James.

The Cleveland Cavaliers' star forward is featured on the cover of STACK
Magazine's back-to-school issue with his four high school teammates, all of
whom seek to inspire millions of young athletes with their individual success
stories. The issue is scheduled to arrive in more than 9,500 high schools --
nearly 50% of our nation's secondary schools -- this week.

STACK's exclusive feature article on LeBron focuses on his tight-knit group of
friends--who bonded as basketball teammates at St. Vincent St. Mary High
School in Akron, Ohio. Known as the "Fab Five," members of the group recollect
their friendship growing up together and stress the importance of community
support for young athletes. They even take friendly jabs at each other. In
addition to the extensive feature story, the issue also contains photos of
LeBron and his teammates, plus "Art of the Dish" -- advice and instructions
from LeBron, with graphic "how-to" pictures, on the four basketball passes he
uses to make everyone around him better on the court.

"LeBron is more than just an athlete; he is living proof that young people can
achieve their dreams in any facet of life," said Nick Palazzo, Co-founder and
Co-CEO of STACK Media. "When we launched the company in 2005, LeBron was our
first cover athlete. Since then, we've grown our business tremendously and
LeBron has continued to dramatically improve his game, becoming a worldwide
superstar. Combined with our shared Ohio roots, this created a perfect
opportunity to work together again."

STACK Magazine is distributed six times per year at no cost to high school
athletes. It is the only national publication requested and distributed by
high school athletic directors, with a circulation of more than 800,000 and a
readership of more than five million athletes. Every issue of STACK contains
dozens of pages of nutrition and training tips from elite professional and
collegiate athletes and their trainers. In addition to LeBron James, the
back-to-school issue also features articles on three-time Olympic gold
medalist and world record holding sprinter Usain Bolt and New York Jets
starting quarterback Mark Sanchez.

STACK's magazine content is complemented by thousands of exclusive articles
and videos on STACK.com. To view video clips of LeBron and the "Fab Five,"
visit http://stacktv.stack.com/.

STACK's online audience exceeds 4 million unique visitors per month. The
company's focus on athletic performance enhancement and its demonstrated
ability to engage the elusive demographic of 12-to-24-year-old males have
attracted numerous blue-chip advertisers, including Nike, Gatorade, Procter &
Gamble, Right Guard, PlayStation, and MGM, among others.

About STACK
A diversified media company, operating both print publishing and digital media
business units, STACK is a leading provider of original "how-to" sports
performance information, inspiring and engaging active young males. The
publishing unit includes the company's flagship publication, STACK Magazine,
periodic special issues and a line of books. The internet unit includes
STACK.com, STACK TV and STACK Media, a distributed media network powered by
STACK's large library of online videos. STACK Media is one of the top sports
properties on the Internet, with an average of more than 4 million unique
visitors per month, according to comScore. In both print and online, STACK
continues to deliver authoritative information on safe, effective drug-free
training--for strength, speed, conditioning, agility and flexibility.


SOURCE  STACK Media